According to the Journal of Translational Medicine, social media has enabled scientists to communicate their research quickly and efficiently throughout each corner of the world. The range of social media platforms they are using is broad and depends on discipline and sentiment. It is increasingly apparent that the ability to communicate is critical to the distribution of scientific information among professionals in the field and to the general population.
To address this topic, ICF's second event in the newly launched Health Information Forum includes invited panelists Tori Garten, Chief, New Media and Web Policy Branch, National Institute of Allergy and Infectious Diseases, and Lakshmi Grama, Senior Digital Content Strategist, National Cancer Institute. Some of the questions the speakers will address include:
- How can social media be used effectively to enhance scientific research?
- How have new media tools been used to positively influence the lives of people with cancer?
- How do web and new media design and development activities influence public health communication?
The panel will be moderated by ICF’s Ronne Ostby.
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Speakers
Chief, New Media and Web Policy BranchNational Institute of Allergy and Infectious Diseases
Tori Garten is chief of the New Media and Web Policy Branch at the National Institute of Allergy and Infectious Diseases (NIAID) within the Office of Communications and Government Relations (OCGR). She is responsible for NIAID's Internet, intranet, social media, and other digital communications tools. She joined NIAID following the dot.com bust, where she worked for a small company that provided distance learning websites and conference webcasting for health-related associations and government agencies. Ms. Garten manages the U.S. Department of Health and Human Services's (HHS) New/Social Media Monthly RoundTable discussions. In 2011, she was the managing editor for the HHS New/Social Media Blog. She is also a member of the Federal Intranet Content Managers Steering Committee, which focuses on challenges for intranets.
Senior Digital Content StrategistNational Cancer Institute
Lakshmi Grama is a senior digital content strategist at the National Cancer Institute's (NCI) Office of Communication and Education. An evangelist for "intelligent content" and user-centered approaches to digital content creation and dissemination, Ms. Grama is responsible for the development and implementation of a strategy to transform NCI's web communications into a multichannel, interactive digital presence. This includes leading teams who are working on the evolution of the NCI web and mobile sites as well as new media channels on YouTube, Facebook, and Twitter. She is also actively involved in the federal Web and New Media Community of Practice and is a member of the MobileGov Taskforce.
Ms. Grama has master's degrees in Library and Information Science, Applied Linguistics, and English Literature. Her varied background has helped her meld diverse perspectives related to digital communications and, as a former English teacher, she loves to finesse other people's writing.
For More Information
To learn more about this event, email us at info@icfi.com.